GROWTH.MONKS
Enhancing Growth management with AI-driven solutions
The mission was to to create a platform to allow Growth and Leads managers to manage personal AI Assistants to address the challenge of managing client-related information efficiently. The client asked for a solution that not only automates data collection and analysis but also focuses on providing timely, relevant insights to support decision-making processes.
The personal profile had to enable managers to create and customize their AI Agents based on clients and evolving context and dynamics.
The personal profile had to enable managers to create and customize their AI Agents based on clients and evolving context and dynamics.
Client
Mediamonks
Credits Project Manager: Javiér Sancho
Designer: Francesco Niccolò Garau
Developer: Francesco Niccolò Garau
Designer: Francesco Niccolò Garau
Developer: Francesco Niccolò Garau
Year
2023-2024
During the development process, it was crucial to hold co-creation sessions to analyze managers' daily tasks and conduct usability tests to uncover features and issues. The methodology implemented focused on rapid feedback-implementation cycles with stakeholders.This approach aimed to optimize and improve usability, transparency, and functionality from both a UI-UX and coding perspective. I adapted local language models to create teams of AI agents that automatically fetched news and analyzed articles to generate relevant reports for managers.
Finally, I developed the Live Training Session feature for feedback and continuous learning. This feature allows managers to easily provide feedback to the agents, enabling the system to learn and improve over time. Managers can share their experiences and tailor outputs to their specific needs. Below, on the right, signal cards allow managers to swipe right or left, giving a green or red light for the system to further explore a particular signal or idea. On the left, managers can provide feedback on research, allowing the agents to refine their outputs according to the managers' preferences.
